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Product Strategy for High Technology Companies
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Editorial
Product Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Product Details/Specifications
Authors:
Michael McGrath
Recording label: McGraw-Hill
Manufacturer: McGraw-Hill
EAN: 9780071362467
Binding: Hardcover
ISBN: 0071362460
Number of items: 1
Number of pages: 400
Publication date: 2000-10-12
Universal product code (UPC): 639785324447
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)
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