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The Product Manager's Desk Reference

The Product Manager's Desk Reference
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Our Price: $44.99 (subject to change)

Editorial
Product Description

"The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management."
-George Castellion, SSC Associates

“Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.”
-David Anderson, Managing Director, B2B Channels, United Airlines

“An excellent tool for beginners and experts alike. Steven Haines's practical experience and knowledge shine through at every step.”
-David Rosshirt, Director of Product Management, First Data International

“From now on, this book will stand as an important reference point for all product management teams.”
-Mark Elliott, Vice President Product Management, Smiths Detection

“The Product Manager's Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive.”
-Carol-Ann Matignon-Berlioz, Vice President Product Management, Fair Isaac

“A must-have for every product manager, this book contains a wealth of information, advice and practical tools that will lead to success for both the Product Manager and the organizations they serve.”
-Jeff Anderson, Senior Vice President Product Management, Franklin Covey

“Steven Haines covers this multifaceted topic in a systemic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community.”
-Dan O'Day, Senior Director Product Management, Thomson Reuters

About the Book

Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.

Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.

The Product Manager's Desk Reference is punctuated with useful diagrams, tables, and templates and will help you:

Create a master plan of record for your product
Formulate actionable strategies
Incorporate market data into important decisions
Set the stage for creating innovative products
Optimize existing products and product portfolios
Apply financial techniques to manage product profitability

The Product Manager's Desk Reference embodies everything “Product Management.” It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.

Reviews

The Best Product Management Book I Have, Hands Down
Review date: 2010-05-14 Rating: 10 out of 10

Really, the title says it all. This is the most valuable product management book I've bought. It's so thorough and well-written that I have been reading it straight through. It covers all aspects of Product Management, including strategy, forecasts, cross-functional team management, business cases, launch, and post-mortems. I cannot recommend this book highly enough. If you are a Product Manager, you can't afford not to get this book. My copy is filled with copious notes, underlines, highlights, and is dog-eared on many sections. I have recommended this book to my whole team. And no, I don't know the author. This is completely based on my own experience using this reference as a Sr. Product Manager for a major entertainment company.

review
Review date: 2010-02-17 Rating: 8 out of 10

I used this book to prepare an audit on the topic of Product & solution mgt.
Excellent overview of what Prod mgt entails. Practical and concrete. Quite complete scope.

Concise resources
Review date: 2009-10-14 Rating: 10 out of 10

Overall a very nice resource for brand managers and marketers. Well-structured and thought out.

An Amazing Breakthrough!
Review date: 2009-06-07 Rating: 10 out of 10

Steve has written the bible of Product Management. A must read for all university marketing classes and marketing majors. As Steve mentions in his book he calls Product Management the "Accidental Profession". Whether you are a novice or seasoned Product Manager, The Product Manager's Desk Reference will be your compass to help set sail in calm and rough waters, thrive in your career and make a profitable impact in your organization.

Product Details/Specifications

Authors:
Steven Haines

Recording label: McGraw-Hill
Manufacturer: McGraw-Hill
EAN: 9780071591348
Binding: Hardcover
Dewey decimal number: 658.404
ISBN: 0071591346
Number of items: 1
Number of pages: 744
Publication date: 2008-08-26
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)

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