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New Products Management
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Editorial
Product Description
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
Product Details/Specifications
Authors:
C. Merle Crawford
C. Anthony Di Benedetto
Recording label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
EAN: 9780073529882
Binding: Hardcover
ISBN: 0073529885
Number of items: 1
Number of pages: 552
Publication date: 2007-10-22
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)
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