• Whitman's Guide to Coi...
  • Warman's[registered] U...
  • Collecting World Coins...
  • Ancient Coin Collectin...
  • Warman's® World Coins...
  • COIN COLLECTING 3 RING ALBUM+ PAGES +1000 2X2 HOLDERS
    US $42.99
    End Date: Thursday Sep-09-2010 3:33:26 PDT
    Buy It Now for only: US $42.99
    Buy it now | Add to watch list

    COIN COLLECTING 3 RING ALBUM+ 25 PAGES +500 2X2 HOLDERS
    US $26.99
    End Date: Thursday Sep-09-2010 3:43:01 PDT
    Buy It Now for only: US $26.99
    Buy it now | Add to watch list

    100 Album Page Coin Collecting 20 POCKET Slot Protector
    US $16.95 (0 Bid)
    End Date: Thursday Sep-09-2010 8:43:48 PDT
    Bid now | Add to watch list

    Story of the Dollar~Hoskins~Numismatics~Coin Collecting
    US $25.00
    End Date: Thursday Sep-09-2010 14:27:23 PDT
    Buy It Now for only: US $25.00
    Buy it now | Add to watch list

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
    BUY HERE!

    RRP: $39.99
    Our Price: $22.38 (subject to change)


    Reviews


    This book saved my confidence!
    Review date: 2010-01-14 Rating: 10 out of 10

    Marketing Metrics is great! I struggled with some reports at work and couldn't always remember formulas or ways to "think" like a Marketer with such a demanding job. But this book saved my confidence! I do not read it chapter by chapter but more go to the section I need a little refreshment in, it is a perfect blend between great explanation yet not too much detail. I feel like this is a good way to feed your knowledge in between college and obtaining your MBA or when some years of business school wear off...

    A great catalog of Metrics
    Review date: 2009-08-21 Rating: 10 out of 10

    One of the problems with Marketing is that it typically has not spent any real time looking at measuring its successes, performance, etc. While Marketing Metrics: 50+ Metrics Every Executive Should Master is a long way from such a holistic text, it does contain a great catalog of metrics, explanations of use an cautions such that a savvy manager could over time construct his own performance management system.

    This will become part of your 'core' collection
    Review date: 2009-05-08 Rating: 10 out of 10

    Covers all the fundamentals.great tips on when to use, how to use and when not use. Also provides good tips on dealing with data issues and impact of assumptions and estimations on any given metric.

    Unlike many other business books, this one will get dog-eared as you refer back to it time and time again.


    Should be required for all MBA programs.
    Review date: 2008-12-13 Rating: 10 out of 10

    This is a great book. I bought it AFTER I finished my MBA program. I've now read most of it, and I only wish that I would have had it before I started on my MBA. It's easy to read and understand, and most of the metrics are very useful. I would recommend this to ANY business student - undergraduate or graduate, marketing, accounting, finance, whatever. Anyone in these professions will find it useful, and I also think anyone who is in a Merchandising role will also find it quite useful. I keep it in an easily-accessible place - it's great for reference too.


    Product Details/Specifications


    Authors:
    Paul W. Farris
    Neil T. Bendle
    Phillip E. Pfeifer
    David J. Reibstein

    Recording label: Wharton School Publishing
    Manufacturer: Wharton School Publishing
    EAN: 9780137058297
    Binding: Hardcover
    Dewey decimal number: 658.83
    ISBN: 0137058292
    Number of items: 1
    Number of pages: 432
    Publication date: 2010-02-13
    Language: English (Unknown)
    Language: English (Original Language)
    Language: English (Published)

    Similar Products


    Add to Cart