Collecting Rare Coins for Pleasure and Profit - Whitman
 | US $9.95 End Date: Sunday Feb-05-2012 10:24:54 PST Buy It Now for only: US $9.95 Buy it now | Add to watch list |
Coin Collecting 101 book US Gold Morgan Silver Dollar +
 | US $10.49 End Date: Sunday Feb-05-2012 11:00:44 PST Buy It Now for only: US $10.49 Buy it now | Add to watch list |
1971 UNITED STATES EISENHOWER DOLLAR COIN US COLLECTING
 | US $14.99 End Date: Sunday Feb-05-2012 12:09:51 PST Buy It Now for only: US $14.99 Buy it now | Add to watch list |
Unlimited Redistributable Coin Collecting Software
 | US $99.00 End Date: Sunday Feb-05-2012 14:01:50 PST Buy It Now for only: US $99.00 Buy it now | Add to watch list |
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
 BUY HERE! |
RRP: $44.99
Our Price: $21.99 (subject to change)
Editorial
Product Description
Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.
This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.
Choose the right metric for every marketing challenge
Understand the full spectrum of marketing metrics: pros, cons, nuances, and application
Gain a deep and thorough understanding of marketing profitability
Quantify the profitability of products, customers, channels, and marketing initiatives
Assess web and social media effectiveness, accurately and in detail
Measure everything from “bounce rates” to the growth of your web communities
Link marketing to your enterprise financial metrics
Understand your true return on marketing investment--and enhance it
This award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
You’ll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement. For every metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean. You’ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks and use powerful new modeling techniques to optimize every decision you make. In this second edition the authors expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.
• Strategy + Business “Best Books in Marketing” award winner—now fully updated!
• 30% more coverage: from social media and brand equity to modeling for better decision-making
• Covers promotions, advertising, distribution, customer perception, market share, pricing, margins, portfolios, channels, dashboards, and much more
Product Details/Specifications
Authors:
Paul W. Farris
Neil T. Bendle
Phillip E. Pfeifer
David J. Reibstein
Recording label: Pearson Prentice Hall
Manufacturer: Pearson Prentice Hall
EAN: 9780137058297
Binding: Hardcover
ISBN: 0137058292
Number of items: 1
Number of pages: 432
Publication date: 2010-02-13
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)
Similar Products
- Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
- Strategic Market Research: A Guide to Conducting Research that Drives Businesses
- Multichannel Marketing: Metrics and Methods for On and Offline Success
- Measuring Marketing: 103 Key Metrics Every Marketer Needs
- The Marketing Plan Handbook, 3rd Edition