COIN COLLECTING 3 RING ALBUM+ PAGES +1000 2X2 HOLDERS
 | US $42.99 End Date: Thursday Sep-09-2010 3:33:26 PDT Buy It Now for only: US $42.99 Buy it now | Add to watch list |
COIN COLLECTING 3 RING ALBUM+ 25 PAGES +500 2X2 HOLDERS
 | US $26.99 End Date: Thursday Sep-09-2010 3:43:01 PDT Buy It Now for only: US $26.99 Buy it now | Add to watch list |
100 Album Page Coin Collecting 20 POCKET Slot Protector
 | US $16.95 (0 Bid) End Date: Thursday Sep-09-2010 8:43:48 PDT Bid now | Add to watch list |
Story of the Dollar~Hoskins~Numismatics~Coin Collecting
 | US $25.00 End Date: Thursday Sep-09-2010 14:27:23 PDT Buy It Now for only: US $25.00 Buy it now | Add to watch list |
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
 BUY HERE! |
RRP: $39.99
Our Price: $22.38 (subject to change)
- ISBN13: 9780137058297
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Reviews
This book saved my confidence!
Review date: 2010-01-14 Rating: 10 out of 10
Marketing Metrics is great! I struggled with some reports at work and couldn't always remember formulas or ways to "think" like a Marketer with such a demanding job. But this book saved my confidence! I do not read it chapter by chapter but more go to the section I need a little refreshment in, it is a perfect blend between great explanation yet not too much detail. I feel like this is a good way to feed your knowledge in between college and obtaining your MBA or when some years of business school wear off...
A great catalog of Metrics
Review date: 2009-08-21 Rating: 10 out of 10
One of the problems with Marketing is that it typically has not spent any real time looking at measuring its successes, performance, etc. While Marketing Metrics: 50+ Metrics Every Executive Should Master is a long way from such a holistic text, it does contain a great catalog of metrics, explanations of use an cautions such that a savvy manager could over time construct his own performance management system.
This will become part of your 'core' collection
Review date: 2009-05-08 Rating: 10 out of 10
Covers all the fundamentals.great tips on when to use, how to use and when not use. Also provides good tips on dealing with data issues and impact of assumptions and estimations on any given metric.
Unlike many other business books, this one will get dog-eared as you refer back to it time and time again.
Should be required for all MBA programs.
Review date: 2008-12-13 Rating: 10 out of 10
This is a great book. I bought it AFTER I finished my MBA program. I've now read most of it, and I only wish that I would have had it before I started on my MBA. It's easy to read and understand, and most of the metrics are very useful. I would recommend this to ANY business student - undergraduate or graduate, marketing, accounting, finance, whatever. Anyone in these professions will find it useful, and I also think anyone who is in a Merchandising role will also find it quite useful. I keep it in an easily-accessible place - it's great for reference too.
Product Details/Specifications
Authors:
Paul W. Farris
Neil T. Bendle
Phillip E. Pfeifer
David J. Reibstein
Recording label: Wharton School Publishing
Manufacturer: Wharton School Publishing
EAN: 9780137058297
Binding: Hardcover
Dewey decimal number: 658.83
ISBN: 0137058292
Number of items: 1
Number of pages: 432
Publication date: 2010-02-13
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)
Similar Products
- Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
- Measuring Marketing: 103 Key Metrics Every Marketer Needs
- Multichannel Marketing: Metrics and Methods for On and Offline Success
- Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
- Business Statistics: A First Course (5th Edition)