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Innovation Management and New Product Development (4th Edition)
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RRP: $104.00
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Editorial
Product Description
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
Reviews
A useful textbook
Review date: 2006-10-18 Rating: 8 out of 10
I am using this book as a textbook for an elective course (Innovation Management) in our Industrial Engineering curriculum. It is a comprehensive up to date book. I only manage to use a few chapters since it covers many important areas of innovation management. I recommend it to other academicians, to students and to those who are interested in various aspects of innovation management.
Product Details/Specifications
Authors:
Paul Trott
Recording label: Prentice Hall
Manufacturer: Prentice Hall
EAN: 9780273713159
Binding: Paperback
Dewey decimal number: 658.575
ISBN: 0273713159
Number of items: 1
Number of pages: 616
Publication date: 2008-03-24
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)
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