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Multichannel Marketing: Metrics and Methods for On and Offline Success
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Editorial
Product Description
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Product Details/Specifications
Authors:
Akin Arikan
Recording label: Sybex
Manufacturer: Sybex
EAN: 9780470239599
Binding: Paperback
ISBN: 047023959X
Number of items: 1
Number of pages: 312
Publication date: 2008-04-28
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)
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