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Marketing 3.0: From Products to Customers to the Human Spirit
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- ISBN13: 9780470598825
- Condition: New
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Reviews
my review
Review date: 2010-06-02 Rating: 10 out of 10
Interesting book. Basically says that to be sustainable, marketers must be truthful and ethical in this information open transparency era. I think in the age of Enron and BP oil spills, this is pretty sound advice.
Great book!
Review date: 2010-05-26 Rating: 10 out of 10
This book should be in every marketer's bookshelf PERIOD
This is a great book to have if you're a marketing enthusiast who wants to learn how marketing has changed in the past decades.
This book introduces a new marketing approach, in which customers are considered to be a complex human-being rather than a mere consumer. It explains why some companies fail in gaining consumers' trusts and how a number of them succeeded in identifying and connecting with their customers.
This book will be your source of inspiration and will be an insightful reading session for sure!
A redefinition of marketing
Review date: 2010-05-26 Rating: 8 out of 10
The values-based matrix found in this book is worth a Nobel prize. It's amazing to see how much marketing has moved, from product-centric (rational marketing - 1.0 era), to Customer-Centric (emotional marketing - 2.0 era) and then now to Human-Centric (Spiritual marketing - 3.0 era ). You'd be tempted to think that the authors are only good with jargon, but let's face it, what they're saying is really happening. Every marketing practitioner should read this as an eye opener.
A great book
Review date: 2010-05-17 Rating: 10 out of 10
This is not a workbook as the other reviews already pointed out but it's very inspiring. I'm a fan of Philip Kotler for many years and I think he has become wiser and wanted to share his 40-year experience to change the way marketing is perceived.
He explains the progression of marketing in a very simple way. My favorite part is his interpretation of marketing evolution for the past 60 years (check out chapter 2). No one could come up with something that comprehensive other than Mr. Marketing himself.
Before reading this book, I didn't know that Philip Kotler is a trend watcher. He observed the latest trends and turned them into valuable insights. A must have!
Product Details/Specifications
Authors:
Philip Kotler
Hermawan Kartajaya
Iwan Setiawan
Recording label: Wiley
Manufacturer: Wiley
EAN: 9780470598825
Binding: Hardcover
Dewey decimal number: 380
ISBN: 0470598824
Number of items: 1
Number of pages: 188
Publication date: 2010-05-03
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)
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