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Measuring Marketing: 103 Key Metrics Every Marketer Needs

Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Editorial
Product Description

Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.

Product Details/Specifications

Authors:
John Davis

Recording label: Wiley
Manufacturer: Wiley
EAN: 9780470821329
Binding: Paperback
ISBN: 0470821329
Number of items: 1
Number of pages: 440
Publication date: 2006-11-24
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)

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