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Chaotics: The Business of Managing and Marketing in the Age of Turbulence
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Editorial
Product Description
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Product Details/Specifications
Authors:
Philip Kotler
John A. Caslione
Recording label: AMACOM
Manufacturer: AMACOM
EAN: 9780814415214
Binding: Hardcover
ISBN: 0814415210
Number of items: 1
Number of pages: 224
Publication date: 2009-05-15
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)
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