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Basics Product Design: Visual Conversations

Basics Product Design: Visual Conversations
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Editorial
Product Description

Basics Product Design: Visual Conversations explains the process of translation from rough concept to fully realized production. It emphasizes the importance of simplicity in creating effective sketches, examines methods of eliciting an emotional response in the use of 2D and 3D mixed media, and explores the physical realization of ideas in the form of models and prototypes.

Reviews

A good, quick read that was beyond what was expected
Review date: 2010-06-16 Rating: 8 out of 10

I thought this book was going to be about how designers communicate visually when they are working on a project. Boy was I wrong! Instead, Bramston takes the idea of visual communication deeper and looks at it from all sides.

He walks the reader through the expected "visual tools" a product designer uses when exploring concepts and ideas in the first chapter. After that, in Chapters 2, 3, and 4, he expands on the idea of "semantics" as applied to the emotion, meaning, and aesthetic embodied in a product - as if the product is a living object - a very refreshing and holistic way of thinking about a subject that had seemingly been exhausted in the 80's.

Chapter 5 looks at the user and how products can be designed to help the designer understand more about what a user does with a product or interprets a product or experience. Swatch and Sony were the two expected examples but the author takes the reader a bit further by introducing new interpretations of products and experiences (Erwin Wurm, Front, and Antenna Design).

The interview at the end with John O'Leary, whom I have never heard of, seemed out of place, though enjoyable and informative. It wasn't clear how it fit in with the rest of the story the author was conveying. The last bit, Projects, was a series of project examples that are very interesting for a design professor, or even a student. They could potentially even be used by practicing designers as a way to frame a project for a client in a new way, with surely unexpected results.

Overall a good, quick read that was more detailed and beyond what was expected. I will use part of this in the classroom and provide it as a reference tool for design students.

Product Details/Specifications

Authors:
David Bramston

Recording label: Ava Publishing
Manufacturer: Ava Publishing
EAN: 9782940411092
Binding: Paperback
Dewey decimal number: 745
ISBN: 2940411093
Number of items: 1
Number of pages: 184
Publication date: 2010-04-20
Language: English (Unknown)
Language: English (Original Language)
Language: English (Published)

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